While a modern democracy, society often retains traditional hierarchies based on age, occupation, and social status . 🍛 Lifestyle & Daily Traditions
High-drama scenes, often dubbed as "masala moments," continued to be a staple to boost TRPs.
The channel introduced several new shows throughout the year, ranging from family dramas to thrillers: Pandya Store
: As the longest-running daily soap on Indian television, 2021 marked a historical turning point for the franchise. The year saw the highly publicized emotional exit of its second-generation leads, Mohsin Khan and Shivangi Joshi (popularly known as 'Kaira'), making way for a successful third-generation leap. Desi Telly Tv Star Plus -2021-
For the diaspora—whether you are in the US, UK, Canada, or UAE— served as a vital thread connecting you to Indian culture, language, and family values (often exaggerated, but always addictive).
If you were browsing the Star Plus schedule in , these were the five powerhouse dramas that kept the TRP meters running:
2021 moved away from "vamps" in heavy makeup to more nuanced, emotionally manipulative antagonists (like Kavya or Pakhi). While a modern democracy, society often retains traditional
Several new shows debuted to cater to distinct sub-genres, further expanding the network's demographic reach:
A major strategy for the channel in 2021 was adapting highly successful regional shows (predominantly Bengali and Marathi hits from the Star Network) for the Hindi-speaking national and international audience. This ensured that the core plotlines were already proven, battle-tested successes.
experienced a monumental transformation in 2021 , solidifying its rank as India's premier Hindi General Entertainment Channel (GEC) . Following the severe production disruptions of the 2020 lockdowns, the network completely reshaped its programming lineup. Driven by high-octane emotional family dramas, intense romantic sagas, and regional adaptations, the network consistently dominated the Broadcast Audience Research Council (BARC) TRP charts throughout the year. The year saw the highly publicized emotional exit
The show showcased the Pandya family navigating financial issues, misunderstandings, and strong brotherly bonds. 5. Mehndi Hai Rachne Waali - A Riveting Romance
In 2021, Star Plus moved away from conventional, supernatural-heavy plots to focus tightly on grounded, female-centric narratives and complex family structures. This strategy recaptured millions of daily active households across India. The defining flagship shows of the year include:
While other channels relied on supernatural twists (Zee TV's Bhagya franchise) or reality chaos (Colors' Bigg Boss ), Star Plus stuck to its core: In 2021, the channel proved that a well-written saas-bahu (mother-in-law/daughter-in-law) show, when modernized with feminist undertones and high production value, could still beat slick web series in terms of raw viewership.