Ben Settle Email Players 1 15 New Updated
Ben Settle's is an offline, print newsletter focused on direct response email marketing and copywriting. The first 15 issues (approximately the first year and a quarter of publication) established the "Settle-esque" style of edutainment , which combines teaching with high-impact personality. Core Philosophy of Early Issues
The newsletter teaches a method designed to make readers "love to buy" while repelling those who aren't a fit for your business. Key elements include:
Settle’s approach contradicts standard corporate email practices. Instead of beautiful graphics and generic discount codes, his framework focuses on:
The exact moment the story transitions into a business lesson. This is the hardest part of copywriting to master, and a major focus of advanced Email Players issues. ben settle email players 1 15 new
Utilizing pop culture, personal grievances, and bizarre analogies to keep open rates high.
If the answer is "they get a free PDF and then silence," you are losing money.
The first 15 issues of the newsletter established a shift away from corporate, dry email blasts. Instead, they focused heavily on psychological analysis, list building, and rapid daily content generation. The Core Philosophy Ben Settle's is an offline, print newsletter focused
While each issue of Email Players is packed with wisdom, the first 15 issues establish several core principles that define the "Settle" method:
Because of economic shifts, "new" scarcity isn't about price—it's about access. "I’m deleting this email in 4 hours."
At its core, is a monthly print newsletter priced at $97 per month . Unlike digital courses that gather virtual dust, this is a physical resource shipped to your door, designed to be studied and implemented immediately. For over a decade
: "Psycho-analysis" of real emails to show why specific campaigns worked or failed. Purchase & Value
The "Ben Settle Email Players" newsletter is widely considered a masterclass in direct-response e-commerce entertainment. For over a decade, Settle has championed a contrarian approach to digital marketing: sending daily, personality-driven emails that pitch a product every single time, without offering conventional "how-to" value.
Decoding Ben Settle’s Email Players: A Deep Dive Into Issues 1-15 for the New Wave of Marketers