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The show aired on ALTBalaji , a streaming service founded by Kapoor that specialized in "edgy" and bold adult-themed dramas.
Ekta Kapoor's rise to becoming the undisputed "Queen of Indian Television" began in the mid-1990s. After two years as an intern, she co-founded at just 19 years old with her mother, Shobha Kapoor.
: Kapoor used the digital medium to explore themes of sexuality, infidelity, and urban relationships.
Ekta Kapoor was born on July 10, 1972, in Mumbai, India. Daughter of veteran film producer B.K. Kapoor and actress Neelima Ayesha Kapoor, she was immersed in the entertainment industry from a young age. After studying law and briefly practicing as an advocate, she transitioned into television scriptwriting and production in the late 1990s. ekta kapoor xx
The Evolution: From "K-Serials" to Uncensored Digital Content
: The content frequently landed in legal trouble, highlighting the ongoing tension between creative expression and cultural sensitivity in India.
Despite her later distancing, Ekta has openly admitted that launching a "bold content" platform was a struggle, even within her own home. In candid interviews, she revealed that her parents, actor Jeetendra and Shobha Kapoor, had been vehemently opposed to the launch. They feared it would harm the family's reputation, especially since she was a Padma Shri recipient. Recalling the opposition, she said, "My mom and dad did not want me to start the ALTT... We had a lot of fight in our house regarding this". The show aired on ALTBalaji , a streaming
: The series was accused of showing the military uniform, including the Ashoka Pillar and other insignia, being torn in a manner deemed offensive to national dignity. Promoted Obscenity
Launched under the banner of Balaji Telefilms and its digital arm ALTBalaji (later rebranded as ALTT), XXX debuted its first season in 2018. Directed by Ken Ghosh, the anthology series featured urban-centric stories exploring: Modern relationships Consensual sexual fantasies Infidelity and taboo subjects Subversive comedy
In response to the intense backlash and subsequent ban, Ekta Kapoor acted swiftly to distance herself from the platform. In a detailed statement, she clarified that she and her mother, Shobha Kapoor, had stepped down from their association with ALTT as far back as and were no longer involved in its operations. She emphasized that she currently runs Balaji Telefilms and that ALTT was now managed by Balaji Telefilms Ltd. following a merger. "Contrary to reports, I am not associated in any capacity whatsoever with ALTT," she stated, urging the media to report accurately. : Kapoor used the digital medium to explore
Kapoor issued a statement apologizing for unintentionally hurting sentiments, clarifying that the organization respects the army and that the scenes were not intended to cause offense.
The series, particularly its second season, became the center of significant legal and social backlash in India:
[Controversial Scene Aired (2020)] │ ▼ [Public Backlash & FIRs Filed (Indore, Bihar, Mumbai)] │ ▼ [Content Removed & Unconditional Apology Issued by Ekta Kapoor] │ ▼ [Supreme Court Intervention & Rebukes (2022)] │ ▼ [Mumbai Police Inquiry Finds "No Criminality" (August 2025)] 2. The Wave of FIRs and Legal Complaints
, Ekta Kapoor has significantly distanced herself from the platform:
